Thursday, August 15, 2013
O.P.I Launches Two New DS Shades for Fall 2013
Please enjoy the following update from O.P.I.
Diamonds are a Nail’s Best Friend!
OPI Launches Two NEW Designer Series Lacquers featuring DS Raw Granite
This fall, OPI adds DS Raw Granite, two new granite-inspired hues – DS Pewter and DS Lapis – to the Designer Series by OPI collection. Featuring a matte textured finish with mineral-like reflections, each Designer Series Raw Granite lacquer formula offers subtle sheen with a sparkle finish.
DS Pewter, a matte textured metallic with deep silver ore, will launch simultaneously with DS Lapis, a deep sapphire blue with a textured matte finish. Designer Series by OPI offers a mosaic of 11 glistening shades and a high-shine top coat, including these two new stunning hues. DS Pewter and DS Lapis can be used without DS Top Coat to achieve an alternate matte look.
“Diamond-dust gives nails the perfect touch of glamour and can instantly transform any look. These two new shades are inspired by raw granite – the diamond’s edgy cousin – and we’re excited to broaden the range of color in the Designer Series line,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “These lacquers incorporate rich pigments with brilliant shine, to create a bold yet elegant statement. DS Pewterand DS Lapis are the ideal high-fashion, festive accessory.”
Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Raw Granitelacquers should be worn without top coat for a matte finish. DS Pewter and DS Lapis will be available beginning September 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
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