Wednesday, April 24, 2013

New Layla Velvet Effects- Press Release

Hi loves! 

 Please enjoy the following update from Layla! 

NEW Velvet Effect
Use with Any of Your Favorite Nail Polishes
Revolutionary Polish for Unforgettable Nail Art

Layla Velvet Effect is the new Velvet textured nail color that can be used with any of your favorite nail polish’s and will turn your manicure from boring to beautiful in a matter of seconds! This revolutionary new nail effect comes in 12 vibrant colors and is easy to use! The first to launch Magneffect, the revolutionary ‘built-in’ magnet on the bottle cap, Layla’s formulas deliver easy, yet intense nail transformations!
What Makes Layla Velvet Effect different?
Unlike any other textured nail art out there, Layla Velvet Effect can be used with any of your favorite nail polish colors and comes in 12 vibrant colors including: Lunar Surface (01) a bright silver, Trudi (2) a shimmery gold, Feeling Sand (3) an edgy grey, Brown Peluche (4) a chocolate brown, Almond Flower (5) a pretty pink, Green Lawn (6) a popping green, Lemon Soft (7) a luscious yellow, Candy Touch (8) a popping pink, Sweet Dreams (9) a brilliant blue,  Passion Mood (10) a dark red, Rose Petals (11) a sexy red and Lust Sense (12) a luscious black!

How to Use Layla Velvet Effect:
1.     Add two coats of your favorite nail polish such as Layla Ceramics Effect
2.     While the polish is wet sprinkle on the NEW Layla Velvet Effect onto your nails
3.     Wait a few minutes and brush off  the excess Velvet Effect with the small brush
4.     Let dry for a few minutes, no top coat needed!     
       Layla Velvet Effect is available at / and retails for $11.50

New Layla Gel Effect Nail Lacquer- Press Release

Hi loves! 

  Please enjoy the following update from Layla!

NEW Layla Gel Effect Nail Polish
No UV Lamp Needed

Layla Gel Effect Nail Polish is the revolutionary new gel nail polish that does not need a UV lamp to dry and has a long lasting brightness and luster similar to what you get in the salon!  This unique at home gel polish comes in 12 vibrant colors and has the performances of a semi- permanent gel polish in terms of brilliance, scratchless and is a ridge filler!
What Makes Layla Gel Effect different?
The Layla Gel Effect Nail Polish has the shine and color of a salon gel polish with the ease and simplicity of using it at home without a UV lamp! As with all Layla nail polishes, no base coat needed and 3 free!

This polish is long lasting and dries in less than 3 minutes! The Layla Gel Nail Polish has extreme brightness, an amazing filling power, and a silky and ultra smooth texture. The Gel Effect Nail Polish comes in 12 gorgeous shades!

How to Use Layla Gel Effect:

1.     Add two coats of the new Layla Gel Effect Nail Polish
2.     No UV lamp  needed
3.     Let dry for 3 minutes and enjoy this gorgeous semi-permanent Gel Polish!
4.     Add favorite Top Coat (optional). We recommend our Layla Eco Base and Fix
5.     Easily removed with regular nail polish remover

                  Layla Gel Effect is available at / and retails for $10.50

New Shadow Eyez 12hr Eyeshadow Pencils from Milani

Hi loves!! 

 Check out these awesome new products from Milani! 

We are excited to announce that next month (May) we will be launching two limited edition collections: Naturally Chic Shadow Eyez 12 HR Wear Eyeshadow Pencils and Tantastic Face & Body Baked Bronzers.
Naturally Chic Shadow Eyez 12 HR Wear Eyeshadow Pencils will be available at select Walgreens, HEB, and Fred Meyer stores. The collection will also be available on

Tantastic Face & Body Baked Bronzers will be available at select Walgreens, HEB, and Fred Meyer stores. The collection will also be available

Zoya Nail Polish Exchange for 2013

Hi Darlings!

  Please enjoy the following update from Zoya!

Hooray for Earth Day! Once again, Zoya is helping you do a little spring cleaning with the return of the Earth Day Zoya Nail Polish Exchange* for 2013. Clean out your nail polish wardrobe and get rid of old nail polish that may not be BIG5FREE (Free of Formaldehyde, Formaldehyde Resin, Toluene, DBP and Camphor) and exchange it for a greener alternative - long lasting, award winning, healthy Zoya Nail Polish bottles!

Now's the perfect time to make the switch to an eco-chic beauty routine! From April 19, 2013 - April 26, 2013 (11:59PM EST),exchange your old, unwanted nail color for toxin-free ZOYA Nail Polish for only $4 per bottle plus shipping and handling fees. Rest assured - ZOYA will properly dispose of your old polish. 
Zoya nail Polish Exchange banner
Here's all you need to do!
1.  Go to and pick out the polishes you would like (excludes all Zoya PixieDust™ Collection shades) and add them to your cart. You must select at least 6 bottles and no more than 24 bottles of polish (Salon accounts minimum 12 maximum 48 bottles.)

2. Apply the code (copy and paste for best results): 
3. Your order value will be adjusted to reflect a 50% discount (we use these funds to properly dispose of the old nail polish).

4. SUBMIT your order!
Then Zoya will ship out your NEW polish! HOORAY! This is how your order should look like... 
Once you get your order 
Here's where the exchanging* happens...
1.     Ship back the equivalent number of bottles you received to the return address below (ie. If you ordered 6 bottles of Zoya – you would send us 6 NON-ZOYA polishes). Please check with your carrier on the proper way to ship nail polish.
2.     Include a copy of your order. 
To clarify the exchange: You do not have to send us the exact amount of bottles that you are ordering. You can send any quantity up to that amount. You can also donate. If you decide you don't want to do either, it's ok "Offer is not contingent on customer returning polish" we will still love you and will send the Zoya polishes... we'll just send you on a guilt trip for a while :)
 Ship Your Old Nail Polish To:
Art of Beauty, Inc.
c/o Polish Exchange
5060 Taylor Rd, Unit D
Cleveland, Ohio, 44128, USA
Once we receive your polish, we do the rest! It’s that simple!
The bottles you send in cannot be Zoya, Qtica or Nocti polishes (but they can be any other brand). We are using the honor code here folks! We want to make sure you get your Zoya Nail Polish! We send you the polish first then you send your old polish back to us! If you do choose to send us your old polish we promise to properly dispose of it according to EPA guidelines. This offer is only good for 1 week so hurry – Don’t Wait!
*Offer valid online at only. Offer expires on 4/26/2012 at 11:59PM EST. Continental US ONLY. Not valid with any other codes, coupons or promotions. Shipping and handling fees apply. Consumer accounts must exchange a minimum of 6 polishes with a 24 bottle maximum. Salon accounts must exchange at least 12 with a maximum of 48 bottles. Polish can be from any brand EXCEPT Zoya, Qtica or Nocti and can be exchanged for in-stock .5oz Zoya Nail Polish. Excludes all Zoya PixieDust™ Collection shades. Offer is not contingent on customer returning polish. Zoya Exchange code is unique and non-transferable. One code per account. Art of Beauty is not responsible for incorrect addresses, credit card entry errors or errors associated with declined credit cards. Please allow standard time for processing and shipping, however if volume is higher than expected please allow up to 6 weeks for shipping and processing. Art of Beauty, Inc. reserves the right to remove any polish that is out of stock from your order. You will not be charged for this polish. Backordered polish is not included in this promotion.

CONNECT WITH ZOYA: Make sure to tagTwitter, Instagram and Pinterest posts with @ZoyaNailPolish and hashtag posts with#ZoyaNailPolish and #ZoyaEarthDay. Website, Blog and YouTube links can be shared on our facebook page (

Friday, April 12, 2013

Inglot Releases Ten New Spring Cremes- Press Release

Hello Darlings!


INGLOT expands Nail Enamels and adds 10 new spring pastel colours to their already extensive line of over 240 shades. Each colour provides perfect application with durability and high gloss.  Nail Enamels do not include toluene, formaldehyde, DBP, or camphor.   Use with INGLOT’s Fast Drying Top Coat for quicker drying time and remove with INGLOT’s Nail Polish Remover.

SRP:                        US - $10.00
Availability:        US -  April 2013, and INGLOT Boutique Locations: NYC, Las Vegas, Miami,
                                 Newport Beach, New Jersey and select Macy’s 

About INGLOT Cosmetics
INGLOT Company was established over 25 years ago by Wojtek Inglot, a young chemist working at that time in R&D department in a pharmaceutical company.  His principal objective was to produce high quality products at fair and reasonable prices, using only the best possible ingredients and raw materials from the most reputable suppliers. All Inglot cosmetics are produced within the European Union and 95% of them are manufactured in our own state of art production facilities. We work with make-up artists and colour consultants to bring the latest trends in colour, texture and form to the market. We are constantly developing new products and have just launched the world’s first ever Breathable Nail Enamel ensuring better health care for nails whilst enhancing their beauty. Our unique Freedom System allows customers to experiment with countless shades and colour combinations of different face products, giving them the opportunity to create their own customized colour palette. We are present in 300 retail locationsworldwide.


Nicole by OPI Gumdrop Textured Lacquers- Press Release

Hi loves! 

  Please enjoy the following press release from Nicole by O.P.I. 

“Sugar” Coated Nails!
Nicole by OPI Announces NEW Limited Edition Gumdrops Nail Lacquers
Nicole by OPI launches Gumdrops – six new limited edition matte texture shades designed to give nails a mouthwatering manicure.  With a “sugar-like” finish that lightly shimmers with fine glitter particles, Gumdrops features brilliant candy colored hues.
 “These shades are sure to satisfy any sweet tooth,” explains Suzi Weiss-FischmannNicole by OPI Co-Founder & Artistic Director.  “By combining groundbreaking texture technology with some of the hottest trends including matte and shimmer finishes, Nicole by OPI has created a new line of lacquers for cutting-edge manicures.  Worn without top coat, Gumdrops lacquers dry to a textured matte finish to give nails a “sugar” coated appearance.
Gumdrops shades include:
I Lilac Gumdrops
But I love this sugar-frosted lavender.
My Cherry Amour
You're the one magenta I adore.
Candy is Dandy
This sweet pink is my favorite guilt-free treat
Cinna-man of My Dreams
I dream in shades of this warm spice pink.
Blue-Berry Sweet on You
I’ll be true to this berry blue hue.
A-Nise Treat
This shimmery licorice is everyone's favorite.
Nicole by OPI Gumdrops nail lacquers should always be worn without top coat to achieve the unique textured matte finish.
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.  This limited edition collection will be available beginning May 2013 for $7.99 each at retailers including select Walmart (May 2013), CVS (June 2013), Rite Aid, Kmart, Kroger, Ulta, H-E-B, and Duane Reade locations (August 2013), In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada (July 2013), Jean Coutu, Loblaw, and London Drug (August 2013).
For more information, visit Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.