Wednesday, August 28, 2013

OCC Moderncraft Fall 2013 Collection Press Release

Hi darlings!!

 Please enjoy the following update from the amazing folks over at Obsessive Compulsive Cosmetics.


OBSESSIVE COMPULSIVE COSMETICS REVEALS 1920’S INSPIRED FALL 2013 COLOUR
COLLECTION AND PUTS MODERN CABARET PERFORMER AS FACE FOR CAMPAIGN

NEW YORK, NY (August 2013) – Obsessive Compulsive Cosmetics puts modern cabaret performer Calpernia Addams as the face for moderncraft – their Fall 2013 Colour Collection inspired 1920s Berlin.  moderncraft will transport you back to the cabarets of the 1920s with a colour collection that echoes the aesthetic innovation and cultural liberation of Weimar Berlin with a distinctly contemporary execution in vibe and textures. Moderncraft will unveil on August 27 with six new Lip Tar™ shades and be the first Obsessive Compulsive Cosmetics collection to launch with all three finishes: Original Matte, Metallic and Stained Gloss™.  As with all Obsessive Compulsive Cosmetics  Lip Tar™ they carry unprecedented amounts of pigment and have the longevity of a lipstick.   LIP TAR™: MATTE and  LIP TAR™: METALLIC apply with the ease of a lip gloss and dry to a lipstick finish, while STAINED GLOSS™ possesses a long-lasting glossy finish, creating a ‘cellophane’ glaze for lips.  Also launching with the moderncraft range are the Fall 2013 Nail Lacquers in six new shades. In addition to being 5-free, Obsessive Compulsive Cosmetics Nail Lacquers are densely pigmented, quick-drying and super long lasting. David Klasfeld, CEO/Creative Director, Obsessive Compulsive Cosmetics states “moderncraft is first and foremost inspired by the cabarets  of  1920s  Weimar  Berlin,  and  the  art  that  period  begat.    Calpernia  Addams  personifies  everything  enduring  and endearing  about  its  spirit,  which  lives  on  in  the modern  cabaret  performer.  Beyond  that,  Calpernia  is  a  hero,  an  activist,  and absolutely one of the most beautiful women in the world.”
 Calpernia Addams’ cult-like following as a performer who embodies the and grace of Golden Age Hollywood, as well as her love of Obsessive Compulsive Cosmetics, made her the perfect choice to be the face for this new campaign.  Calpernia has been entertaining – on both stage and screen – for over 20 years, has performed alongside Jane Fonda, starred in her own MTV/LOGO television series, written a memoir, composed and arranged countless songs, and hosts a weekly Pop, Jazz and Standards cabaret show in Hollywood that is consistently sold-out.  As one of Obsessive Compulsive Cosmetics biggest fans, Calpernia states, “Obsessive Compulsive Cosmetics products offer endless possibilities for reinvention in brilliant vegan colors. I rely on their long wearing formulas, and I won’t appear in front of an audience or a camera without my OCC Makeup.”Moderncraft Lip Tars ™ will be available in 6 new shades:
ROLE PLAY: Deep Maroon with Red Pearl (Metallic)
ANITA:  Browned Burgundy (Matte)
BLACK METAL DAHLIA: Blackened Burgundy with Red Pearl (Metallic)
DEKADENT:  Translucent Crushed Blueberry (Stained Gloss)
SEBASTIAN:  Plum-Toned Taupe (Matte)
MEIN HERR: Crème Fraiche Beige (Stained Gloss

Moderncraft Nail Lacquer will be available in 6 new shades:
MAN BY MAN:  Pearlescent Teal Green (Metallic)
LUSTGARTEN:  Warm Red Metallic (Metallic)
SEBASTIAN:  Plum-Toned Taupe (Metallic)
BLACK METAL DAHLIA:  Deep Maroon with Red Pearl (Metallic)
MEIN HERR:  Crème Fraiche Beige (Satin)
ISHERWOOD:  Metallic Tobacco Ebony (Metallic)

Moderncraft Lip Tars ™ launch August 27, 2013 on Sephora.com for $18.00 USD, and in select Sephora stores and occmakeup.com on September 6, 2013.  Nail Lacquers will be available September 6, 2013.


About OBSESSIVE COMPULSIVE COSMETICS:
Founded  in  New  York  City  in  2004,  OBSESSIVE  COMPULSIVE  COSMETICS  started  out  as  a  trade  secret:  a  pro-only  range  of products  available  only  at  the  most  exclusive  industry-only  Professional  Makeup  emporiums. In  a  time  when  many  cosmetic companies make the claim that their products are "Cruelty Free" simply because Animal Testing has become unfashionable and less  cost-effective, OCC felt it was  necessary  to  raise  the  bar  on  this issue. We  pledge  never  to  use  animal-derived ingredients (including Lanolin, Beeswax, Carmine and more) in our products and accessories. Founder David Klasfeld is still directly involved in the  formulation of all new products and as a makeup artist himself is sure  to always bring  the latest  trends in colour  to  the market.   www.occmakeup.com

About Calpernia Addams
Calpernia  is  an  ex-Navy  Desert  Storm  combat  medic  turned  Old  Hollywood  Showgirl.  From  her  earliest  beginnings  as  a  child playing Bluegrass gospel in an isolated fundamentalist cult deep within the woods of Tennessee, she has experienced a dizzying ascension into her globe-spanning career as a cult-favorite musician, actress and activist for women's and LGBT rights. She has starred in her own MTV/LOGO television series about dating as a transsexual woman, written a memoir, composed and arranged countless  songs  and  participated  in  raising  tremendous  sums  of  money  for  causes  close  to  her  heart. www.calpernia.com

The promo shots are beyond stunning and I am sooo excited to see swatches of the lacquers and lip tars. OCC always does such amazing work on their seasonal collections! 

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