Wednesday, August 28, 2013
OCC Moderncraft Fall 2013 Collection Press Release
Please enjoy the following update from the amazing folks over at Obsessive Compulsive Cosmetics.
OBSESSIVE COMPULSIVE COSMETICS REVEALS 1920’S INSPIRED FALL 2013 COLOUR
COLLECTION AND PUTS MODERN CABARET PERFORMER AS FACE FOR CAMPAIGN
NEW YORK, NY (August 2013) – Obsessive Compulsive Cosmetics puts modern cabaret performer Calpernia Addams as the face for moderncraft – their Fall 2013 Colour Collection inspired 1920s Berlin. moderncraft will transport you back to the cabarets of the 1920s with a colour collection that echoes the aesthetic innovation and cultural liberation of Weimar Berlin with a distinctly contemporary execution in vibe and textures. Moderncraft will unveil on August 27 with six new Lip Tar™ shades and be the first Obsessive Compulsive Cosmetics collection to launch with all three finishes: Original Matte, Metallic and Stained Gloss™. As with all Obsessive Compulsive Cosmetics Lip Tar™ they carry unprecedented amounts of pigment and have the longevity of a lipstick. LIP TAR™: MATTE and LIP TAR™: METALLIC apply with the ease of a lip gloss and dry to a lipstick finish, while STAINED GLOSS™ possesses a long-lasting glossy finish, creating a ‘cellophane’ glaze for lips. Also launching with the moderncraft range are the Fall 2013 Nail Lacquers in six new shades. In addition to being 5-free, Obsessive Compulsive Cosmetics Nail Lacquers are densely pigmented, quick-drying and super long lasting. David Klasfeld, CEO/Creative Director, Obsessive Compulsive Cosmetics states “moderncraft is first and foremost inspired by the cabarets of 1920s Weimar Berlin, and the art that period begat. Calpernia Addams personifies everything enduring and endearing about its spirit, which lives on in the modern cabaret performer. Beyond that, Calpernia is a hero, an activist, and absolutely one of the most beautiful women in the world.”
ANITA: Browned Burgundy (Matte)
BLACK METAL DAHLIA: Blackened Burgundy with Red Pearl (Metallic)
DEKADENT: Translucent Crushed Blueberry (Stained Gloss)
SEBASTIAN: Plum-Toned Taupe (Matte)
MEIN HERR: Crème Fraiche Beige (Stained Gloss
Moderncraft Nail Lacquer will be available in 6 new shades:
MAN BY MAN: Pearlescent Teal Green (Metallic)
LUSTGARTEN: Warm Red Metallic (Metallic)
SEBASTIAN: Plum-Toned Taupe (Metallic)
BLACK METAL DAHLIA: Deep Maroon with Red Pearl (Metallic)
MEIN HERR: Crème Fraiche Beige (Satin)
ISHERWOOD: Metallic Tobacco Ebony (Metallic)
Moderncraft Lip Tars ™ launch August 27, 2013 on Sephora.com for $18.00 USD, and in select Sephora stores and occmakeup.com on September 6, 2013. Nail Lacquers will be available September 6, 2013.
About OBSESSIVE COMPULSIVE COSMETICS:
Founded in New York City in 2004, OBSESSIVE COMPULSIVE COSMETICS started out as a trade secret: a pro-only range of products available only at the most exclusive industry-only Professional Makeup emporiums. In a time when many cosmetic companies make the claim that their products are "Cruelty Free" simply because Animal Testing has become unfashionable and less cost-effective, OCC felt it was necessary to raise the bar on this issue. We pledge never to use animal-derived ingredients (including Lanolin, Beeswax, Carmine and more) in our products and accessories. Founder David Klasfeld is still directly involved in the formulation of all new products and as a makeup artist himself is sure to always bring the latest trends in colour to the market. www.occmakeup.com
About Calpernia Addams
Calpernia is an ex-Navy Desert Storm combat medic turned Old Hollywood Showgirl. From her earliest beginnings as a child playing Bluegrass gospel in an isolated fundamentalist cult deep within the woods of Tennessee, she has experienced a dizzying ascension into her globe-spanning career as a cult-favorite musician, actress and activist for women's and LGBT rights. She has starred in her own MTV/LOGO television series about dating as a transsexual woman, written a memoir, composed and arranged countless songs and participated in raising tremendous sums of money for causes close to her heart. www.calpernia.com
The promo shots are beyond stunning and I am sooo excited to see swatches of the lacquers and lip tars. OCC always does such amazing work on their seasonal collections!