Saturday, October 25, 2014

KBShimmer Winter/Holiday 2014 Press Release


KBShimmer Winter Collection Polishes Set for Release on November 1
The collection includes a combination of new polishes, cuticle oil pens and a holiday vinyl nail sheet.
KBShimmer announces the winter collection, an addition of 11 new shades to its 3-free nail polish line. The collection also includes the re-release of 5 holiday fan favorites. “Tis the season to sparkle, and how better to sparkle then with jewel tones, shiny holographic glitters, and whimsical unique glitter shapes?” KBShimmer Owner, Christy Rose, said. “The winter 2014 collection features several colors based Pantone’s 2014 Winter colors, holiday memories and décor, and the winter season itself.”
  The winter 2014 Collection also features “Pine-ing For Yule,” a Christmas Tree inspired glitter topcoat with triangle “Christmas Trees” and red star tree toppers. “This year we are again working with Toys For Tots ® to bring joy to children over the holiday season, creating the charity polish is almost the highlight of my year, right behind the donation itself .” says Rose. $4 from the sale of each bottle from 11/01/15 to 12/15/14 will be donated to Toys For Tots ®.
Also included in the winter release are 4 new scents of KBShimmer cuticle pens, including Peppermint, Raspberry Vanilla, Chia Tea, and Unscented. A holiday inspired vinyl nail decal sheet, complete with candy canes, Christmas Trees, holiday lights and snowflakes will makes its debut along with the winter polish collection. Cuticle Oil Pens retail for $6 each, and vinyl nail decals retail for $5 a sheet.
Each KBShimmer bottle will retail for $8.75 on the website at www.kbshimmer.com. For sales outside the U.S., visit www.harlowandco.org.

New For Winter 2014:
Flake Dance
Sliver holographic snowflakes dance among a scattering of smaller silver holographic glitters.

Let’s Sleigh Together
This pale gray polish features hex glitters in green, navy and pale mint, with circles and micro glitters for shine and sparkle.

White Here, White Now
This snowy white polish is a blustery addition to our textured collection.

Turnip The Beet
A rich sangria colored base accents holographic glitters in magenta, purple and red.

Dressed To Gild
This textured polish is rich with holographic gold glitters. Hints of lavender and lime glitters add depth and extra shine.

Pine-ing For Yule
A holiday inspired glitter topcoat with holographic triangle “Christmas Trees” and red star tree toppers. For each bottle sold at KBShimmer.com from 11/01 until 12/15, $4 will be donated to Tots For Tots ®

Too Cold To Hold
A rich sapphire blue base is filled with holographic sliver, blue, and green holographic glitters for a bejeweled textured look.

Fallen Angle
A vibrant royal blue jelly, this a-cute polish features holographic blue triangles, and micro sparkles.

Mauve On Over
A pale-mauve crelly base sets off an explosion of colored hexes in orange, navy and aqua.

Deja Brew
This brown polish has red undertones that set off the linear holographic rainbow.

Spot Sign
Like a wild cat ready to pounce, this spotted polish is ready to bring out our wild side. Black leopard spot shaped glitters are accented by black dots, small black hexes and micro holographic sparkle.




Cuticle Oil Pens
4 new scents join the current line-up, Peppermint, Raspberry Vanilla, Chia Tea and Unscented.


Holiday Vinyl Nail Decals
A new multi-design sheet perfect for holiday and winter inspired nail art.

The Returning Holiday Favorites:
Merry Pinkmas
A light cotton candy pink polish featuring red, green andneon glitters in a variety of shapes.

Kringle All The Way
A glitter top with circle glitters in red, green, and silver.

All Decked Out
A Christmas tree inspired polish with a forest green jelly base with a rainbow of hex glitters and a scattering of gold stars.


Snow Way
This snow inspired polish features a pale, sky blue crelly base with white glitters while micro sparkles glisten like fallen snow on a clear winter’s day.

Sugar Plum Faerie
A soft plum violet crelly with berry, purple and lime colored metallic holographic glitters in different sizes

KBShimmer products can be found at Http://www.KBShimmer.com. For sales outside of the US visit http://www.HarlowandCo.org.
KBShimmer was founded in 2008 by the husband and wife team of Jason and Christy Rose. KBShimmer offers unique and colorful nail glitter nail polishes that are Big 3 Free, with all glitter formulas being completely free of chemicals such as toluene, form aldehyde, form aldehyde resin and dibutyl phthalate (DBP). KBShimmer glitter polishes feature a flat glitter- grabbing brush for easy application. KBShimmer also offers a 2-free quick dry polish topcoat, olive oil lotion, sugar scrubs, lip balms, cold process soaps, and other skin care products. If you would like more information about KBShimmer, contact Christy Rose by emailing sales@kbshimmer.com or visiting Http://www.KBShimmer.com.
© 2014 KBShimmer. All rights reserved. 

Tuesday, October 21, 2014

Zoya Wishes Collection for Holiday 2014 Press Release

Wishes really do come true with this magical new nail polish collection for Winter/Holiday 2014! Zoya Wishes** is a densely pigmented assortment featuring both traditional and Magical PixieDust formulas in coordinating color combinations that can be worn alone or combined into stunning combinations, no matter how you wear them, this collection delivers a fanciful way to celebrate the season!
·          ZP766 - NORI: Sapphire blue Magical PixieDust* with holographic hex glitter, perfect for any holiday festivity.
·      ZP767 - THEA: Deep amethyst Magical PixieDust* with an orchid flash, packed full of party-ready holographic hex glitter.
·      ZP768 - IMOGEN: Black crystal Magical PixieDust* with holographic hex glitter, just add an LBD and you’re off!
·          ZP769 - PRIM: Velvet blue metallic, with a full coverage, high-density pigment and buttery smooth application.
·          ZP770 - HAVEN: True holiday plum liquid metal with a thin vein of orchid for added brilliance.
·          ZP771 - WILLA: Full-coverage, onyx black cream.
* Zoya Magical PixieDust is textured, matte and sparkling. No base coat and top coat required.
PRE-ORDER STARTS 10/20/14!
SHIPPING DATE 11/01/14.
ZOYA IS THE HEALTHY COLOR OF FASHION!
$(US) Standard Colors
$10 (US)  - PixieDust Colors
Available in top salons, spas and on zoya.com a

Thursday, October 9, 2014

O.P.I + Gwen Stefani Holiday 2014 LE Collection- 18 New Shades Announced!

Gwen Stefani Joins OPI to Release 18 New Limited Edition Holiday Nail Lacquers




            OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades.
“During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s edgy, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.
“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!” 
Gwen Stefani Holiday includes the following:
Just BeClaus
This magnificent maroon came into my life just in the “nick” of time.

Kiss Me – or Elf!
There’s no denying the allure of this amorous red violet.

I Carol About You
I just fa-la-la-la-love this deep royal purple!

 
Christmas Gone Plaid
I sure am plaid I found this tree-mendous forest green.

In a Holidaze
I’m dizzy-in-love with this maroon beauty.


Love is Hot and Coal
Turn the heat up with this deep grayish brown.

Fashion a Bow
So busy – all tied-up today loving this bright reddish-orange!

Cinnamon Sweet
Sugar and spice…this deep, warm red is everything nice.

What’s Your Point-settia?
So what if I think this is the one truly perfect holiday red?

Red Fingers & Mistletoes
This smooch-worthy red shimmer is holiday-perfect.

 
First Class Desires
This mélange of gold and eggplant shimmer is #1 on my wish list.

Sleigh Parking Only
Tell the valet to take good care of this exclusive dark burgundy.

Rollin’ in Cashmere
Wooln’t you just love wearing this warm, luxurious gold?

Unfrost My Heart
The shimmery cool glamour of this gleaming silver is beyond hot!

 
I’ll Tinsel You In
Black and white confetti and fine glitter adorn this ornamental glitter.

Snow Globetrotter
Shake up your world with this glitter swirling with white and rainbow flakes.

Comet in the Sky
Iridescent beams and midnight black create cosmic art in this glitter.

So Elegant
Black and chrome confetti add sophisticated drama to this glitter.

Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for $9.50 ($11.50 CAN) suggested retail for each nail lacquer.
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!
###


ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.


ABOUT GWEN STEFANI
A singer since childhood, Gwen has fronted the band No Doubt for the past 22 years.  During this time she has achieved worldwide success as a performer, songwriter and recording artist selling over 30 million albums worldwide. No Doubt's five genre-blending albums have showcased Gwen's adept songwriting and poignant lyrics with number one hits like "Don't Speak", "Just A Girl", and "Hey Baby" along with many others.  After the double-platinum retrospective Singles Collection, featuring the hit "It's My Life," Gwen released two highly successful solo albums.  Love.Angel.Music.Baby was released in 2004 and The Sweet Escape was released in 2006.  In 2009, after a nearly five-year hiatus, No Doubt completed a 50-plus city North American tour performing for more than 750,000 fans that summer and in 2012  No Doubt released Push and Shove  which debuted at #3 on the Billboard  Top 200 chart. Gwen was recently named a coach for the upcoming seventh season of NBC's Emmy Award-winning musical competition series 'The Voice'.

In addition to her singing-songwriting career, Gwen is widely recognized as a trendsetter and accomplished designer within the fashion industry. Gwen's first fashion line L.A.M.B., launched in 2003, is a luxurious collection of clothing, handbags and shoes, defined by Gwen's innate sense of style which often features a playful juxtaposition between classic Hollywood movie star glamour and more modern street influences. In 2005, Gwen launched cult brand Harajuku Lovers, a playful and pop art inspired line that reflects Gwen's love of Japanese culture and fashion. Gwen's most recent fashion projects include DWP (Design With Purpose) a casual yet luxurious ready-to-wear line  of custom washed fabrics and hand painted techniques that launched in February 2014 and Gx - a line of affordably priced fashion forward accessories that launched in March 2014.

Gwen is also actively involved in her charitable efforts, namely the EB Medical Research Foundation and Save the Children.

O.P.I & Gwen Stefani Holiday 2014 18K Gold Topper

OPI Launches Limited Edition

Don’t Speak Pure 18K Gold Top Coat

             OPI announces the release of Don’t Speak Pure 18K Gold Top Coat, inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani.  Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.
“As the name suggests, Don’t Speak Pure 18K Gold Top Coat will render you speechless. This luxurious top coat was inspired by Gwen Stefani’s chic, sophisticated style and is the must-have accessory for the holiday season,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “I recommend layering the top coat over a rich jewel tone like OPI nail lacquer in Just BeClaus, or pairing it with a charcoal brown like OPI nail lacquer in Love is Hot and Coal for a truly show-stopping effect.”

Don’t Speak Pure 18K Gold Top Coat features OPI’s exclusive ProWide Brush for the ultimate in application. This limited edition promotion will be available beginning October 2014 at professional salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com, for  $30.00 ($37.50 CAN) suggested retail.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!
###


ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT GWEN STEFANI
A singer since childhood, Gwen has fronted the band No Doubt for the past 22 years.  During this time she has achieved worldwide success as a performer, songwriter and recording artist selling over 30 million albums worldwide. No Doubt's five genre-blending albums have showcased Gwen's adept songwriting and poignant lyrics with number one hits like "Don't Speak", "Just A Girl", and "Hey Baby" along with many others.  After the double-platinum retrospective Singles Collection, featuring the hit "It's My Life," Gwen released two highly successful solo albums.  Love.Angel.Music.Baby was released in 2004 and The Sweet Escape was released in 2006.  In 2009, after a nearly five-year hiatus, No Doubt completed a 50-plus city North American tour performing for more than 750,000 fans that summer and in 2012  No Doubt released Push and Shove  which debuted at #3 on the Billboard  Top 200 chart. Gwen was recently named a coach for the upcoming seventh season of NBC's Emmy Award-winning musical competition series 'The Voice'.

In addition to her singing-songwriting career, Gwen is widely recognized as a trendsetter and accomplished designer within the fashion industry. Gwen's first fashion line L.A.M.B., launched in 2003, is a luxurious collection of clothing, handbags and shoes, defined by Gwen's innate sense of style which often features a playful juxtaposition between classic Hollywood movie star glamour and more modern street influences. In 2005, Gwen launched cult brand Harajuku Lovers, a playful and pop art inspired line that reflects Gwen's love of Japanese culture and fashion. Gwen's most recent fashion projects include DWP (Design With Purpose) a casual yet luxurious ready-to-wear line  of custom washed fabrics and hand painted techniques that launched in February 2014 and Gx - a line of affordably priced fashion forward accessories that launched in March 2014.

Gwen is also actively involved in her charitable efforts, namely the EB Medical Research Foundation and Save the Children.


Tuesday, September 30, 2014

Zoya Matte Velvet Shades Make a Comeback for a Limited Time


MEDIA INFORMATION for Cristina Foster
https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F2.bp.blogspot.com%2F-xtTJ39jgoaU%2FVCsWdZ7zldI%2FAAAAAAAASJs%2FtFuTHB0eWc8%2Fs1600%2FZoya_Matte_Velvet_900_RGB3.png&container=blogger&gadget=a&rewriteMime=image%2F*

GET BACK IN MATTE! RE-RELEASE!!!
All of the color, none of the shine! Meet your perfect matte with MATTEVELVET* **, Zoya’s exclusive shine-free formula. Choose from six best-selling matte nail polish shades with a luxurious crushed velvet finish and subtle shimmer. 

Right on trend, these exclusive shades are being reintroduced for a limited time only!
ZP499 - DOVIMA: Shimmering Black MatteVelvet*.
ZP500 - POSH: Shimmering Crimson MatteVelvet*.
ZP505 - HARLOW: Shimmering Wine MatteVelvet*.
ZP504 - SAVITA: Shimmering Plum MatteVelvet*.
ZP506 - VERUSCHKA: Shimmering Evergreen MatteVelvet*.
ZP498 - LOREDANA: Shimmering Gunmetal Gray MatteVelvet*.

*MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear.
COLLECTION PRE-ORDER STARTS SOON!
ZOYA IS THE HEALTHY COLOR OF FASHION!
$(US)
Zoya MATTEVELVETcolors are available exclusively on Zoya.com and in ULTA beauty stores (ask for them). 
**BIG5FREE: Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Friday, September 19, 2014

LVX Fall 2014 Press Release

Hi loves!! 

 Please enjoy the following update from LVX. 

VEGAN LUXURY NAIL LACQUER BRAND LVX
LAUNCHES THEIR 2014 FALL COLLECTION.
LVX nail lacquer announces the release of their tenth seasonal collection.

September 2014: The LVX 2014 Fall Collection will launch Wednesday, September 24th, 2014. The new colors will be available for pre-order September 18th exclusively on www.shoplvx.com

The top shades that will define the FALL 2014 season will include:


CERISE, ANTHRACITE , OYSTER , MACAROON , ESPRESSO, PEONY 

The long lasting, chip resistant and non-streak formula is free of harsh and toxic chemicals. LVX products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, and Camphor. LVX is a no compromise nail lacquer that has superior formulation, is socially responsible and eco friendly. LVX nail lacquer is cruelty free. All products are produced in the U.S.A. The new collection will be available for pre-order September 18th, exclusively onwww.shoplvx.com.

Thursday, September 11, 2014

Cirque Burlesque Collection Press Release

OH MY GAWD!!!!!

From musicians to magicians, Cirque Colors drew inspiration from vaudeville shows of the early 20th century to create a 4-piece fall collection called Burlesque.  These sultry holographic shades embody the lush and dramatic stripteases that put such acts like the British Blondes and Gypsy Rose Lee on the map.  Josephine, a dark forest green, pays homage to Josephine Baker (the original twerker) and her famous banana dance.  While the navy blue hue of Trocadero represents a night out on the town at the historic Philadelphia theater.
Boudoir
A vampy burgundy with a rainbow holographic finish
Harlow
An antique gold with a rainbow holographic finish
Josephine
A blackened green with a rainbow holographic finish
Trocadero
A navy blue with a rainbow holographic finish

The Burlesque Collection will be available online at CirqueColors.com on September 25, 2014 for $13 each. Refer to the Stockists page for participating retailers.

About
Cirque Colors™ is line of hand-blended nail lacquers based in New York.  The name Cirque, meaning ring or circle, represents the color wheel and the endless color possibilities in the continuum. Founder/Creative Director, Annie Pham, sought to develop colors that transcend those of conventional brands by experimenting with unique pigments and raw materials. All nail lacquers are 3-free, which means they do not contain toluene, formaldehyde or dibutyl phthalate (DBP).  They are also scented with a blend essential oils that leave a light floral aroma after the polish dries.  Made in the USA.  For more information, please email info@cirquecolors.com.

Tuesday, September 9, 2014

Cirque Metropolis Collection - Press Release


The Metropolis Collection is a monthly release series of creme-finished nail lacquers highlighting the great city of New York.  September's release is called NYFW.
NYFW
An ultramarine blue creme
$13
Our new creme hues feature a smooth, high-gloss formula making application a breeze.  Combined with our Holdfast™ Base Coat and Liquid Laminate™ Top Coat, you can trust our products will leave your mani shiny and long-lasting.  Available onCirqueColors.com and select retailers.
About
Cirque Colors™ is line of hand-blended nail lacquers based in New York.  The name Cirque, meaning ring or circle, represents the color wheel and the endless color possibilities in the continuum. Founder/Creative Director, Annie Pham, sought to develop colors that transcend those of conventional brands by experimenting with unique pigments and raw materials. All nail lacquers are 3-free, which means they do not contain toluene, formaldehyde or dibutyl phthalate (DBP).  They are also scented with a blend essential oils that leave a light floral aroma after the polish dries.  Made in the USA.  For more information, please email info@cirquecolors.com.

 

KBShimmer Fall 2014 Press Release

FOR IMMEDIATE RELEASE


KBShimmer Fall Collection Polishes Set for Release on September 15th  
The collection includes a combination of jellys, iridescents, and glitter top coats.
  
KBShimmer announces the fall collection, an addition of 9 new polishes to its 3-free polish line. The collection also includes the re-release of ‘Jack,’ a Halloween-themed favorite. “When creating the fall collection, I was inspired by all the wonderful colors of the season, from changing leaves to pumpkins, and I converted those into warm, wearable colors,” KBShimmer Owner, Christy Rose, said.

The fall collection pulls the trending colors of the season and combines them with a dash of fun. “I wanted to highlight a few of our favorite trending fall colors, and we created Stonewashed and Leaf of Faith based on color tones in the fall Pantone lineup,” Rose said.

The Collection also features “Jack,” a retro Halloween best seller from the KBShimmer polish vault. This easy-to-apply glitter polish is sure to spook your friends while adding a touch of glitz to this dark and scary holiday.

Each KBShimmer bottle will retail for $8.75 on the website, www.kbshimmer.com. For sales outside the U.S., visit www.harlowandco.org.


The Glitters & Holos:

A Raisin To Live
Deep and dark, this is a deep burgundy, blackened Ox-Blood colored polish full of holographic sparkles.



Flannel Surfing
Like a well-loved pair of pajama pants, this faded blue polish is warmed with gray undertones.  Pops of orange, aqua, and teal glitters complete this comforting polish.



Jack 
Re-released as a Halloween treat, Jack is a black jelly with orange hex glitters, a scattering of orange micro slices, and black hexes and shreds.



Leaf of Faith
A deep cabernet-red jelly is the backdrop for glitters in red, orange and gold.  A scattering of holographic glitters gives this fall themed polish sparkle and shine.



Rust No One
This deep, rusty, red-leaning pumpkin color is ideal for fall.  With its linear holographic rainbow, Rust No One is beautiful indoors and out.



Up & Cunning
A deep teal, almost forest green in color, Up & Cunning is a perfect compliment to fall fashions. In the sun or bright light, this linear holographic beauty just shines with rainbow goodness.



The Glitter Top Coat:
Kiss & Spell
Like a witches brew, this Halloween-themed polish is loaded with a variety of shapes in traditional colors. Purple, orange, yellow and neon green swim in a sea of multi-colored hexes.




The Creams:
How You Dune?
Like sands through the hourglass, this “greige” polish is a perfect blend of creamy beige and a light grey.



Hugs & Wishes
Lavender might not be a traditional fall color, but with lavender being paired with pumpkin in scents and food, this blue-leaning pastel color is popping up all over.



Stonewashed
Jeans are a girl’s best friend (after diamonds, of course), and this dusty navy color is the perfect complement to denim.
 


 
KBShimmer products can be found at Http://www.KBShimmer.com.  For sales outside of the US visithttp://www.HarlowandCo.org.

KBShimmer was founded in 2008 by the husband and wife team of Jason and Christy Rose.  KBShimmer offers unique and colorful nail glitter nail polishes that are Big 3 Free, with all glitter formulas being completely free of chemicals such as toluene, form aldehyde, form aldehyde resin and dibutyl phthalate (DBP).  KBShimmer glitter polishes feature a flat glitter-grabbing brush for easy application.. KBShimmer also offers a 2-free quick dry polish topcoat, olive oil lotion, sugar scrubs, lip balms, cold process soaps, and other skin care products.
If you would like more information about KBShimmer, contact Christy Rose by emailingsales@kbshimmer.com or visiting
Http://www.KBShimmer.com.


© 2014 KBShimmer. All rights reserved.