Monday, May 6, 2013
O.P.I Couture de Minnie Collection- Press Release
Please enjoy the following update from OPI!
High Fashion Minnie!
OPI Walks the Runway with New Couture de Minnie Nail Lacquers, Inspired by Minnie Mouse
OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one
new Liquid Sand™ shade. Created in
honor of Disney’s beloved character, the Couture
de Minnie line explores the fashion-forward side of Minnie Mouse, mixing
pink, fuschia and red shades with textural elements. In addition to three crème
lacquers, the Couture de Minnie line
features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish.
“Last summer, OPI created
a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun
and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP
& Artistic Director. “This
year, OPI is exploring a different
side of Minnie Mouse. The Couture de
Minnie collection draws inspiration from Minnie’s iconic style and
incorporates trends most recently seen on the runways, from standout shades to
fun textural elements.”
The Couture
de Minnie collection includes:
Chic from Ears to Tail
This pop of bubblegum pink is
totally fabulous!
A Definite Moust-Have
This fantastic fuchsia is at
the top of my shopping list.
Minnie Style
This white and red glitter is
the height of fashion.
Innie Minnie Mightie Bow
Catch this crimson by the toe!
Magazine Cover Mouse
The headline-making strawberry
has sparkling texture.
Couture de Minnie nail lacquers each
feature OPI’s exclusive ProWide™ Brush for the ultimate
in application. Liquid Sand lacquers should always be
worn without top coat. This limited edition promotion
will be available beginning
June 2013 at professional salons, including Beauty Brands, Beauty First,
Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and
ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS
and become a Facebook
fan!
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ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades. Each lacquer features OPI’s exclusive ProWide™
Brush for the ultimate in application. Currently, OPI is available in
over 100 countries and retails a full line of professional items, including
nail treatments, finishing products, lotions, manicure/pedicure products,
files, tools, gels and acrylics.
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Hmm the glitter is intriguing. And I'm curious to see how this liquid sand will differ from the other two reds that OPI has released. Can't wait to see swatches of these :)
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