Wednesday, March 20, 2013
O.P.I to Release Six New Liquid Sand Shades Inpired by 50 of James Bond!
Please enjoy the following press release from OPI!
OPI Joins Bond 007 to Release Six New Revolutionary Liquid Sand™ Nail Lacquers Inspired by 50 Years of James Bond
OPI announces the launch of Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls. In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.
“OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.
“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: Solitaire, Pussy Galore, Tiffany Case,Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”
Bond Girls by OPI features six Liquid Sand nail lacquers:
Solitaire
This diamond-sparkling white is totally engaging.
Pussy Galore
This light feminine pink has the purrrfect amount of shimmer.
Tiffany Case
A classic light blue worth investigating.
Vesper
A mysterious and intriguing deep purple.
Honey Ryder
Take a ryde on the wild side in this shimmery gold.
Jinx
This mesmerizing matte coral has lucky sparkle.
OPI Liquid Sand lacquers should always be worn without top coat.
Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide™ Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.
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