Wednesday, February 26, 2014
O.P.I Spotlight on Glitter- Press Release
Please enjoy the following update from O.P.I.
Endless Sparklebilities!
OPI Announces a NEW Line of Sparkling Shades with Spotlight on Glitter
Glitter takes center stage with the launch of Spotlight on Glitter, a new collection of OPI’s best and brightestsparkling lacquers. The line showcases OPI’s most popular metallic and holographic lacquers in rainbow, gold, silver and pink iridescent confetti; these glitters may be worn alone or layered over any nail color for a dazzling effect.
“Glitter isn’t just for wearing on New Year’s Eve! Just because the holidays are over doesn’t mean you can’t still wear sparkle,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Try creating an ombré effect or accent nails by adding a layer of sparkle for a fun night on the town.”
Spotlight on Glitter by OPI includes the following:
I’m obsessed with this rosy glitter set in a shimmery base.
Desperately Seeking Sequins
This prismatic glitter on a backdrop of shimmer is just what you’re looking for.
Rose of Light
A million points of light radiate from this rosy gold and rainbow sparkle.
I Reached My Gold!
The cache of gold confetti in this clear rainbow glitter is all yours!
Chasing Rainbows
Your pursuit of gorgeous has won you this rainbow with pot-of-gold highlights.
Blush Hour
Sorry, gotta blush... this super dense fuchsia glitter is way too charming.
These can be used with Glitter Off -- a new, peel-able base coat that allows for quick and easy removal when applied beneath any glitter shade. To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.
Spotlight on Glitter by OPI nail lacquers feature OPI’s exclusive ProWide™ Brush for the ultimate in application. These six glitter shades and Glitter Off will be available March 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
###
ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
Thursday, February 20, 2014
New Color- Tinted Top Coats from O.P.I -Press Release
Please enjoy the following update from O.P.I.
“A touch of color can change everything!”
OPI Launches NEW Color Tinted Top Coats
This spring OPI takes nail color to the next level with revolutionary Sheer Tints, the brand’s first-ever, pigmented top coats. Sheer Tints by OPI offers a fresh take on traditional top coats with the introduction of four new vivid hues in Blue, Pink, Yellow and Purple. An infusion of transparent color with high shine, these top coats can be worn alone, with a base coat for a playful sheer or layered over any shade to create an alternate finish for a progressive nail look.
“Nail color is all about self-expression; apply Sheer Tints over your favorite OPI Nail Lacquer to achieve your dream shade, accent glitters and darks or transform crèmes and shimmers,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Make a statement by creating an ombre design that is on-trend, then add several coats to create dimension.”
Sheer Tints by OPI includes the following hues:
I’m Never Amberrassed
Liquid amber morphs into a veneer of yellow tint that is anything but bashful.
Be Magentale with Me
Give your nails the sweet treatment with this sheer pink tint.
Don’t Violet Me Down
You can count on this crystal sheer amethyst.
I Can Teal You Like Me
It’s obvious you’re head over teal in love with this sheer blue.
Sheer Tints features OPI’s exclusive ProWide™ Brush for the ultimate in application. Sheer Tints will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
###
ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
Thursday, February 13, 2014
New LE Nicole by O.P.I Texture Polishes for Spring 2014
Please enjoy the following update from Nicole by O.P.I!
Nail Color that Rocks!
Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers
This March, Nicole by OPI launches Roughles (“ruffles”) -- 4 new textured nail lacquers featuring speckled, pastel shades of purple, pink, turquoise and yellow. When the lacquer dries, Roughles lacquers reveal a unique pebbled finish. Roughles should be applied without a top coat to achieve a matte effect.
“Chic pastels were a major trend throughout the runway collections at spring/summer 2014 shows and textured, matte nails are going to be one of the hottest looks this spring,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Wearing these feminine shades on fingers and toes is a refreshing take on this trend. Pair these lacquers with candy colored fabrics and flirty floral prints to really make a statement!”
Roughles shades include:
I'm Stucco on You
I terra-"cotta" have this textured purple on my nails!
Rock the Look
The edgy side of girlie...a textured pink all your own.
On What Grounds?
Stop in the name of this textured turquoise beauty!
Sand in My Shoe
I "beacha" just love this grainy golden yellow in me.
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning March 2014 for $7.99 each at retailers including select Duane Reade, Kroger, Kmart, Fred Meyer, CVS locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, Walmart Canada, Jean Coutu, Loblaw, and London Drug.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become aFacebook fan!
###
I am SOOOOO excited about these shades. I was just thinking the other day that there are not enough cute pastel textures out there! Very excited to see what these will look like.
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.
Subscribe to:
Posts (Atom)