Wednesday, May 21, 2014
Please enjoy the following update from O.P.I.
OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.
“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”
Coca-Cola by OPI includes:
Coca-Cola Red (inspired by Coca-Cola)
Classic red – always in style, always perfect.
You’re So Vain-illa (inspired by Vanilla Coke)
I bet you think this creamy nude is all about you.
Sorry I’m Fizzy Today (inspired by Vanilla Coke)
Do Not Disturb…I’m enjoying this creamy, smooth pink.
Get Cherried Away (inspired by Cherry Coke)
Seriously, this black cherry is over-the-top gorgeous!
My Signature is “DC” (inspired by Diet Coke)
My initial impression? This shimmery silver is just “write!”
Today I Accomplished Zero (inspired by Coke Zero)
Dramatic black with effervescent red sparkle is a total must-do.
Green on the Runway (inspired by Sprite)
This uncut-lime green makes a real fashion statement.
A Grape Affair (inspired by Fanta Grape)
Make a big to-do in this deepest, darkest purple.
Orange You Fantastic! (inspired by Fanta Orange)
Glitter to the max in this juicy orange explosion!
The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.
Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA andulta.com. The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.
“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram@OPI_PRODUCTS, become a Facebook fan, and share Coca-Cola inspired manicures using the hashtag #OPICokeStyle.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives
About The Coca-Cola Company:The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-
Please enjoy the following update from Sally Hansen.
GET A METALLIC DIPPED MANICURE WITH
THE NEW SALLY HANSEN® COLORFOIL™ NAIL MAKEUP COLLECTION
THINK: Metallic iridescence in must-have shades
WHAT THEY ARE: Shimmering metallic special effect polishes in ten trendsetting shades. Get ready to bring your nails into the spotlight. With the new Sally Hansen® ColorFoil™ Nail Makeup collection, rich, electrifying pigments join forces with fashion-forward aluminum leaf to create a never-before-seen brilliant gleam effect for nails. Beloved by the most riveting stars, metallic finish nails can now be yours at home with color leader Sally Hansen®’s newest light-in-a-bottle formula.
Achieve high impact drama with high shine, liquid metal looks. With on-trend shades such as this year’s “it” color, pinky-purple lilac, to must-have mint and essential gold, silver, and copper metallics, each shade delivers a unique iridescent foilgleam finish for a one-of-a-kind nail look. These glinting polishes explode from within with extreme theatrical effect, for a new level of brilliance that fuels today’s desire for over-the-top, outrageous shine.
The breakthrough Sally Hansen® ColorFoil™ Nail Makeupcollection features an exclusive non-streaking patented formulathat dries in just seconds, for flawless, time saving application. The ten colorful new high-profile shades are designed to beused alone, without a base or top coat to fully preserve the stunning metallic color and effect.
WHAT THEY COST:$7.99 each
WHERE TO FIND THEM:The Sally Hansen® ColorFoil™ Nail Makeup collection is available beginning June 2014 at chain drug stores, food stores, and mass merchandisers nationwide.
Available Shades: (listed in order pictured): Titanium Flush, Pink Platinum, Leaden Lilac, Liquid Gold, Minted Metal, Pink Copper, Purple Alloy, Cobalt Chrome, Yellow Gold, Sterling Silver
I bet these will be amazing for stamping!
Please enjoy the following update from LVX.
VEGAN LUXURY NAIL LACQUER BRAND LVX
LAUNCHES THEIR 2014 SUMMER COLLECTION.
LVX nail lacquer announces the release of their 9th seasonal collection.
Chicago (May 2014): Chic, refreshing and bold is the story behind LVX’s 2014 Summer Collection. For the first time in two years, the brand is releasing a pink lacquer amongst their collection of beautiful colors. Lolli is this season’s ultimate pink crème and will be Summer’s must have accessory. Each and every shade in the new collection stops nothing short of pairing perfectly with sun-kissed skin.
The top shades that will define the Summer 2014 season will include (Photo Attached):
Please enjoy the following update from Nicole by O.P.I.
Seize the Summer!
Nicole by OPI Launches Four NEW Nail Lacquers for Summer
Nicole by OPI announces four new nail lacquers for the summer season. Seize the Summer includes bright, beach-ready shades of coral, citrus green, hot pink and metallic confetti glitter. These tropical shades add a burst of island-inspired flavor to fingers and toes.
“Bright nail polish colors are in this summer!” exclaims Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Executive VP. “With warm weather comes beautiful, bold hues. Summer is the perfect time to experiment with fun colors!”
Seize the Summer shades include:
Lay it on the Lime
This citrusy green is the limiest… and that’s the truth.
LeaPink for Joy
This playful pink makes me jump and shout!
Glittering and frosty… this is one sweet treat.
The Coral of the Story
I’ve learned my lesson… nothing but this bright coral for me!
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning June 2014 for $7.99 each at retailers including select Fred Meyer, CVS, Duane Reade, H-E-B, Ulta, Harmon, Kmart locations. In Canada, these shades will be available for $10.99 each at select Loblaws, Shoppers Drug Mart and Target Canada.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!
About Nicole by OPI:Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic